Deal value: undisc.
Detail: Tangerine is a creative and production agency, specialising in the automotive sector. Benefitting from strong long-term relationships with luxury brands such as JLR, Bentley and Rolls Royce, the sale to Publicis provided the company with a global footprint to expand, as well as strengthening Publicis’ capabilities in the automotive sector.
“Darren identified a strategic buyer who would not only benefit from our skills and expertise, but also provide us with an international Network to grow from. The deal has been a major success and Darren’s contribution was invaluable throughout.”