Rafalie has advised the Shareholders of Verb Brands on their sale to LDC-backed Croud.
Verb is one of the world’s leading Performance Marketing agencies for luxury brands. Acting for clients such as Bugatti and WP Diamonds, Verb has become famous for understanding the nuances of digital performance within these high-value brands. The transaction will enable Verb to utilise Croud’s international platform to supercharge their international expansion reaching new affluent audiences across the globe.
Rafalie advised the Sellers on the transaction. This included all deal negotiations with Croud, project management and commercial advice. Chris Donnelly, majority shareholder of Verb, commented: “We selected Rafalie as our advisor as we wanted hands-on senior experience by our side. They were instrumental in making this deal happen. Commercial and practical advice, at every stage of the transaction.”