Project Description
BWP is a leading full-service media and marketing agency, specialising in large Destination assets. Boasting clients such as The Trafford Centre and Gravity Max, BWP is absolute specialist in driving ROI from high footfall locations.
The investment from BGF will facilitate the ambitious organic growth plan of the business, supplemented by strategic M&A to accelerate the ultimate goal of building Europe’s leading Destination Marketing specialist.
Richard Beasley, CEO of BWP, commented: “Darren was pivotal in this deal. He got us multiple offers, enabling us to understand the benefits of different transaction structures, and ultimately helping us to choose the right strategic partner for the next stage of our journey. We are very excited to be working with the BGF, and we see Darren as our lead corporate advisor for the exciting times ahead.
