Sale of Adam & Eve to DDB Omnicom

Sale of Adam & Eve to DDB Omnicom 2018-03-23T12:04:25+00:00

Project Description

Deal value: £110m

Detail: The sale of creative “hotpot” agency, Adam & Eve, to DDB Omnicom, is arguably the highest profile M&A transaction in the marketing services mid-market M&A scene in the last 10yrs.

Our Managing Director, Darren Murphy, advised the Sellers on the transaction. His role (working alongside Lead Advisor, Clarity CP) was to conduct detailed due diligence on the Omnicom agency, DDB, being merged into Adam & Eve post-deal, as well as calculating and negotiating the working capital element of the transaction.

This work was vital to the deal metrics as it set the entry level to the merged earn-out level of the two companies, which the Sellers then went on to beat comprehensively.